Emotional Apple CEO says ‘I accurately think about steve Jobs every day.
Three years since he passed away, Steve Jobs’ character still lives on in the offices and corridors of Apple headquarters in Cupertino.
behind entrepreneur’s office on the fourth ground even has his name on the door and the inside is just as he is gone according to Apple CEO Tim Cook.
‘He stand for innovation, for the easy, not the composite. All of these things are still deep in our company,’ said Cook in an interview for a US TV show.
Cook added he was surprised when the Apple co-founder presented him in the position of chief executive in 2011.
He said he doesn’t want to move away from Jobs’ strategy to ‘only enter area where we can control the primary technology.’
‘I have wanted urgently to continue his heritage and the Apple I deeply love,’ he said.
Cook added ‘I exactly think about him every day…[he] is in my heart. His strength will always be at the foundation of the company.’
During the interview, Cook also spoke about claim the firm is able to access user’s content in the wake of the iCloud hacking shame.
He said reports of the NSA had backdoors into Apple servers were false – telling show host Charlie Rose ‘We would never allow that to take place, they would have to cart us out in a box before we did that.’
He said: ‘We’re not reading your email, we’re not reading your iMessages.